Which sites make the most sense for you to reach your audience through? What kinds of content will you need to effectively reach them?

Give your customers a consistent visual identity on all your online properties, whether that’s your website, Facebook page, Twitter, LinkedIn, Instagram, Pinterest, or any other social media platform.

Plan what types of content you need to reach your target market (posts, articles, blogs, photos, photo memes, video content) and Content Calendar to schedule when the best times are to publish that content. Create a Social Media Content Queue to keep your Calendar up to date.

Social media allows for highly targeted and segmented advertising. Determine what social advertising is most effective for you and on which social media platforms.