What’s our story?
We think of ourselves as the way of the 21st century. We’re casual, non-”corporate”, and value work-life balance and family, as well as our passion for our work. You’ll find us in a cafe, or a co-work office, or at our home offices. We like to be out among people. We’re creative and analytical. We use both sides of the brain. We also love travel, and find the world fascinating. We want to use our creative and analytical experience and inherent make-up and use our knowledge of the world to help others be the best that they can be. We believe in understanding and discovery to build a strong foundation for a brand that can be the basis for everything else from there; to have a road-map, a plan – a fun plan. That’s right, the journey should also be fun!
As far as our experience, we have over a decade in the creative space, working for dozens and dozens of clients. We love what we do. We’re flexible in our process. Everything is custom-tailored so it can be the solution you need instead of a package to sell you. We’re nimble; quick to respond and change. We’re also international, in both Europe and the United States.
Our mission is to help clients clearly define their organization’s brand, and create smart branding strategy to effectively reach your target market.
Clients empowered to thrive to their fullest potential.
Meet our mascot, Baldwin (meaning “brave” and “friend” from Germanic roots), your bold and confident new friend. He takes your brand on a grand adventure, carving new paths through uncharted frontiers. He’s also looking pretty sharp with his bow-tie, don’t you think?
We are passionate about them!
Intelligence. Brains over brute force. Clever innovation, based on solid rationale, data, and ideas.
The bold move forward, the timid languish and perish. Who’s afraid to stand out, to take an uncommon stand, to travel the path less trod? Not the bold!
A new perspective, like springtime and new mint leaves. The same old, same old won’t get you new results. A new look, ideas, and approaches do.
Uncomplicated. Simple is better. We value the simplest way to achieve results. Complex and convoluted isn’t better; a direct path is better.
Lively and enjoyable! Life should be fun! Our work is meaningful and we enjoy it! Life is not all statistics and charts, and customers connect with people they like. Remember to have fun!
If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.
Philip Kotler, The Father of Modern Marketing
Global friends & partners
Global friends & partners