Hoverboard Revolution – Launching a Cutting-Edge Brand Experience

Challenge:

In 2016, hoverboards are a revolutionary new transportation and recreation trend. However, the market is flooded with generic products and lacks a clear brand leader. Hoverboard has a business idea and a CAD drawing. We created all of their brand strategy, brand identity and UI/UX design of the website to achieve the following goals:

• Establish brand identity: Differentiate Hoverboard from competitors and solidify its position as a leader in the hoverboard industry.
• Educate and excite users: Provide users with clear information about hoverboards, their features, and potential uses, while fostering excitement and a desire to own one.
• Drive sales and engagement: Craft a user-friendly platform that facilitates online purchases and encourages user engagement with the brand.

Research and User Understanding:

To achieve these goals, various user research methods were employed:

• Competitive Analysis: Analyzed existing hoverboard brand websites to understand their strengths and weaknesses in user experience and brand communication.
• Trend Research: Explored current user preferences and expectations for e-commerce platforms targeting tech-savvy audiences interested in emerging technologies.
• User Interviews and Surveys: Gathered insights directly from potential hoverboard riders, understanding their needs, concerns, and preferred user experience.

Personas:

Based on the research, these user personas were developed:

• The Tech Early Adopter: Craves the latest technology and seeks detailed information about features and functionalities.
• The Adventurous Explorer: Excited by the potential of hoverboards for recreation and alternative transportation.
• The Safety-Conscious Parent: Concerned about potential safety risks and seeks information on responsible riding practices.

User Pain Points:

Through research, some common user pain points have been identified:

1. Limited understanding of hoverboards: Many users lacked basic knowledge about hoverboard functionalities, safety features, and responsible use.
2. Difficulty comparing products: Existing websites offered limited information or lacked intuitive comparison tools, making informed purchase decisions challenging.
3. Concerns about safety: Unclear information about safety certifications and responsible riding practices created apprehension among some potential users.

User Stories:

As a Tech Early Adopter, I want to explore different hoverboard models, compare their features, and learn about the latest advancements in hoverboard technology.

As an Adventurous Explorer, I want to visualize myself using a hoverboard and discover exciting ways to integrate it into my lifestyle.

As a Safety-Conscious Parent, I need clear information about safety certifications, recommended safety gear, and responsible riding practices before allowing my child to use a hoverboard.

Solution:

I designed a user-friendly and visually appealing website that addressed these pain points:

Compelling Brand Identity: A distinct brand identity was established through a modern design aesthetic, clear messaging, and high-quality visuals showcasing the excitement and potential of hoverboards.

Interactive Product Exploration: An interactive product catalog allowed users to easily compare different models, explore features through detailed descriptions and engaging videos, and visualize themselves using the product.

Safety and Education Hub: A dedicated section provided comprehensive information about safety certifications, responsible riding practices, and safety gear recommendations, addressing user concerns and fostering trust.
Outcome:

The website received positive feedback from users, praising its informative content, engaging visuals, and user-friendly interface. The website successfully established brand identity, educated users about hoverboards, and facilitated sales.